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ClarityCan a first-time visitor quickly identify the intended customers and the problems the company solves?
ClarityDoes each main service have a specific page with clear scope and deliverables?
TrustAre project examples and capability claims verifiable and accurately labeled?
ConversionCan a visitor contact the business using a working, accessible form or channel on mobile?
ConversionDoes every informational page provide a relevant next step without aggressive sales pressure?
MeasurementAre analytics configured to distinguish qualified enquiries from general visits?
OperationsIs someone accountable for responding to incoming enquiries?
OperationsHave mobile usability, page speed and keyboard accessibility been tested?